Privacy Policy
This Privacy Policy explains how Brand Fleet ("we", "us", "our") collects, uses and protects personal information when you visit www.brandfleet.co.uk ("the website") or engage with our services.
Brand Fleet is a trading name of [FPL Signs], a company registered in England and Wales under company number [11197403], with its registered office at Unit 2, 106 Hawley Ln, Farnborough GU14 8JE.
We are the data controller responsible for your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. WHO WE ARE AND HOW TO CONTACT US
If you have any questions about this policy or how we handle your data, please contact us:
Email: Hello@brandfleet.co.uk
Post: Unit 2, 106 Hawley Ln, Farnborough GU14 8JE.
We are registered with the Information Commissioner's Office (ICO) under registration number [ICO NUMBER].
2. WHAT INFORMATION WE COLLECT
We collect information in three ways: information you give us directly, information collected automatically when you use our website, and information from third parties.
Information you provide directly:
- Name, job title and company name
- Email address and phone number
- Postal address and delivery details
- Details of your enquiry or project requirements
- Vehicle details, fleet information and artwork files
- Payment information (handled via secure third-party processors)
- Any other information you choose to share with us through enquiry forms, calls, or correspondence Information collected automatically:
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited, time spent and referring website
- Cookies and similar tracking technologies (see our Cookie Policy)
Information from third parties:
- Lead generation tools and business directory services
- Publicly available business information (e.g. Companies House)
- Marketing platforms where you have engaged with our content
- Referrals from existing clients or partners
3. HOW WE USE YOUR INFORMATION
We use your information for the following purposes, each with a lawful basis under UK GDPR:
To respond to enquiries and provide quotes
Lawful basis: Legitimate interests and, where applicable, steps prior to entering a contract.
To deliver our services and fulfil contracts
Lawful basis: Performance of a contract.
To manage projects, schedules and ongoing fleet support
Lawful basis: Performance of a contract and legitimate interests.
To process payments and manage accounts
Lawful basis: Performance of a contract and legal obligation.
To send relevant marketing communications
Lawful basis: Legitimate interests (for existing B2B clients on a soft opt-in basis) or consent (where required). You can opt out at any time using the unsubscribe link in any marketing email or by contacting us directly.
To improve our website and services
Lawful basis: Legitimate interests.
To comply with legal and regulatory obligations Lawful basis: Legal obligation.
4. WHO WE SHARE YOUR INFORMATION WITH
We do not sell your personal data. We share data only with trusted third parties who help us deliver our services, including:
- Hosting and website providers (Wix.com Ltd)
- Email and marketing platforms (e.g. Mailchimp)
- Payment processors (e.g. Stripe, GoCardless, or via Sage)
- CRM and project management tools (e.g. Trello, Monday.com)
- Print, fitting or installation partners where required
- Lease, supply and converter partners involved in specific projects
- Professional advisors (accountants, solicitors, insurers)
- Law enforcement or regulators where legally required
All third parties are required to handle your data securely and only for specified purposes.
5. INTERNATIONAL DATA TRANSFERS
Some of our service providers may be based outside the UK or European Economic Area (EEA). Where this is the case, we ensure appropriate safeguards are in place, including UK International Data Transfer Agreements or Standard Contractual Clauses approved by the ICO.
6. HOW LONG WE KEEP YOUR DATA
We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law.
Typical retention periods:
- Enquiry data: Up to 24 months from last contact
- Client account data: Duration of contract plus 7 years (accounting and tax obligations)
- Marketing data: Until you unsubscribe or request deletion
- Website analytics: Up to 26 months
7. YOUR RIGHTS
Under UK GDPR, you have the following rights:
- Right to access your data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten") in certain circumstances
- Right to restrict processing
- Right to data portability
- Right to object to processing, including marketing
- Right to withdraw consent at any time where processing is based on consent
- Right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, please contact us using the details above.
8. COOKIES
Our website uses cookies and similar technologies. For full details, please see our Cookie Policy at [COOKIE POLICY URL].
9. SECURITY
We take the security of your data seriously and use appropriate technical and organisational measures to protect it. However, no system is completely secure, and we cannot guarantee absolute security of data transmitted to or from our website.
10. CHANGES TO THIS POLICY
We may update this policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version. Significant changes will be communicated by email or website notice where appropriate.
11. CONTACTING THE REGULATOR
If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113